Now when a customer is interested in finding more information about a certain company, they can visit the company’s website or their social media networks and find answers to their questions. Consumers are now also able to voice their questions, comments, and concerns to the company in a more efficient manner. Moving into a two-way dialogue has inspired marketers to ask questions in order to engage their audience. Likeable Social Media written by Dave Kerpen discusses the “Five Questions You Can Ask Your Community” anytime:

• What would you like to see more of in this community?
• Who are you inspired by the most?
• Where is the most interesting place you’ve used our product?
• When did you first use our service?
• Why did you like this page?

Questions are a fantastic way to encourage your followers to talk to you and begin developing a personal relationship with them. But in order for your questions to be effective, you must also make sure to listen to what your customers are saying. If they had a poor experience or if they have a complaint, make sure to listen and respond appropriately. Dave Kerpen also explains that asking questions creates marketing value in these four ways:

1. Helping you guide the social media conversation without appearing forceful.
2. Allowing you to become consumer-centric marketers rather than brand-centered marketers.
3. Demonstrating that you value openness, honesty, and feedback.
4. Showing that you care about what your customers have to say.

So next time you are struggling to create a post on one of your social media networks, the consider asking a question to spark a conversation and develop a personal connection with your customers. If you need help with Internet Marketing in Melbourne, Florida then please give our team at Black Tie Digital Marketing a call.

Google Chrome has 450 million monthly users and added over 300 million new users in the past year alone, totaling over 750 million users. While Google Chrome is extremely popular on desktops, it is now being used on mobile devices such as smartphones and tablets. At the Google I/O 2013 keynote, it was discussed that Google Chrome on your mobile devices would be just as spectacular as you’ve come to expect it on your desktop.

Their goal with Google Chrome is that you can sign into your account and get your personalized web experience on each device you use. Google is determined to create a first-class browsing experience. “When the user signs into Chrome on one device, the tabs and browsing history of that session are available to the user when she signs into Chrome on another device. Note, it’s the entire page content that gets synchronized between Chrome instances, not just the URL, so the user doesn’t have to resubmit credentials to see a boarding pass or an article on a site that requires a login,” the Google Developers shared.

While people continue to use their mobile devices for searching, working, and personal purposes, Google will remain working their hardest to provide users with the best web experience they can offer. If you need help with Web Design in Melbourne, Florida then please give our team at Black Tie Digital Marketing a call today to see what we can do for you.

Twitter users often follow companies or industry leaders in topics that they are interested in, which encourages these followers to become advocates for your products of brands. The Tao of Twitter reported that a study was conducted and found that consumers active on Twitter are three times more likely than the average consumer to affect a brand’s online reputation through syndicated Tweets, blog posts, articles, and product reviews.

Twitter users are the most influential online consumers—more than 70% publish blog posts at least monthly, 70% comment on blogs, 61% write at least one product review monthly, and 61% comment on news sites. While some consider Twitter to be less popular than Facebook, 40% of Americans see Tweets or hear about Twitter on a daily basis. (Statistics from The Tao of Twitter)

It’s even difficult to watch TV these days without seeing the “#” up in the corner of the television show and often on the news people are pulling up Tweets to show real life reactions to certain events. Twitter may not be as popular as Facebook, but it’s a different type of social media network than Facebook and if you learn how to use its unique features your company’s following will grow. If you need help with Digital Marketing in Melbourne, Florida then please give our team at Black Tie Digital Marketing a call today to see how we can help you.

Smartphones have wormed their way into almost every aspect of our lives: they are our alarm in the morning, they track our calories throughout the day, and remind us of errands and birthdays that we may otherwise forget. You can’t leave the house without seeing almost everyone on their smartphone and if you’re not an avid user of the smartphone yourself, you may be wondering, “What are they constantly doing?”

For those smartphone users who the study found turned to Facebook on their devices, most of their time on the network was spent checking their newsfeed (16.4 minutes on average per day). The next most popular activities were Facebook messaging (9.5 minutes) and then updating a status message or posting a photo (6.6 minutes). Average time spent accessing Facebook via mobile came out to just over half an hour per day. (Data from eMarketer)

So what does this mean for you as a business owner? Well it means that if you have been avoiding joining Facebook then now may be the time to create an account. Facebook is one of the most popular social media networks and with consumers constantly checking their Facebook you have a variety of new opportunities to increase your engagement with current customers as well as prospective customers.

If you need help with Digital Marketing in Melbourne Florida then give our team at Black Tie Digital Marketing a call today to get started.

In fact, instead of calling a 1-800 number, customers are finding company’s social media pages and complaining directly to them. While this may seem effective to the customer, if the company doesn’t handle this situation in the right way they may end up losing that particular customer as well as many others who saw the complaint. When someone complains on your Facebook or Twitter, do not ignore them. This is one of the worst ways to handle a complaint because it says to the customer that you don’t value them enough to respond.

The first step would be to apologize and then see what you can do to fix their problem or remedy their experience. Using social media as a way to manage customer service complaints is what differentiates a “great” company from a “good” company. Social Media Today reported that, “By 2020, it is predicted that 90% enterprise level companies will be using social media for customer inquiries; so getting your company on the right track now will help you in the future.”

Customer service shouldn’t just be about waiting to receive a complain from a customer, you should be continually listening to what your audience is saying about your brand. Make sure you take the time to interact with and respond to the people who comment on your Facebook page or tweet to you on Twitter. No one likes to be ignored and responding to your customers will strengthen your relationship with them as well as show others that you value your customer’s opinions.

If you need help with Digital Marketing in Melbourne, Florida then give our team at Black Tie Digital Marketing a call today to see how we can help you get started.

Twitter draws a different crowd than Facebook, and some may see that as a negative; but marketers see that as a huge positive. Consumers like Twitter because it’s simple. It’s not easy to be complex in 140-characters. This is why Facebook has become a little overwhelming because there is so much going on when you log onto your News Feed, you don’t quite know what to do and sometimes brands end up getting ignored.

Twitter followers tend to be loyal and follow other Twitter users because they are interested in information or news about whom they are following. Follow people your followers are following to see what interests and engages them so you can produce those same types of tweets to interact with them. If you take the time to look at the retweet count of a certain tweet then you can begin to understand what types of content engages your followers.  This will help you adjust the writing of tweets and the topics to find what people really want to read. When you need help managing your Social Media Marketing in Melbourne, Florida then please give our team at Black Tie Digital Marketing a call today to get started.

With almost everything being digital these days, your website is likely to get lost in a search when Google pulls up 100,000+ results. “You must have a web presence today to survive,” explained Buck, “and a cheap-looking site reflects negatively on the professionalism of a business.”

“But more importantly,” added Buck’s business partner and Black Tie CEO Scott Brazdo, “your website has to be found!” While you may have a custom designed website that tells your customers everything they need to know about your company in an effective way, it’s completely unsuccessful if your website is sitting on the 25^th page of Google’s search results.

Google even states on their website that, “every day Google answers more than one billion questions from people around the globe in 181 countries and 146 languages.” While there are a billion people searching Google daily, if your website isn’t being found then you’re missing out on an entire group of people.

“In about a decade, search engines like Google, Yahoo and Bing have made the Yellow Pages obsolete, yet remarkably many companies continue to sink advertising dollars into this medium,” noted Buck. “The market has shifted to the web,” explained Brazdo, “and marketing hyper-local businesses using geographical search terms can be performed with superior results using digital tools – such as pay-per-click (PPC), blogging, search engine optimization (SEO) and social media – compared to the Yellow Pages.”

If your business is having trouble being found by customers on Google, then give our team at Black Tie Digital Marketing a call today to get started on a Digital Marketing Campaign.

It’s been said that you have 10 seconds to make a good first impression, and this is extremely relevant if you are a user of any social media channels. So make sure what you are posting to Facebook, Twitter, or any other social media network is relevant and appeals to your unique audience. Take the time to find out what interests your audience and create similar content. You want to avoid posting any content that may offend someone so you don’t alienate any potential customers.

Make sure you get the little things right. People are going to search for you and find you and look at all aspects on your online presence. You want to be active on your pages as well as share content that is valuable to them. If they are searching for a company like yours then they already have some interest to begin with. Work hard to make your website and social media accounts full of interesting information that convinces the reader that they want to do business with you.  If you need help with digital marketing in Melbourne, Florida then give our team at Black Tie Digital Marketing a call today to get started.

TechCrunch reported that 79% of smartphone users use their phones to help with shopping and 74% make a purchase as a result. Even if your website isn’t set up as an E-commerce site, people may still want to search for your business while they are out an about.  You want to be able to serve your customers on any device so when customers are out running errands and they search for a keyword related to your business they will not only find you, but will be able to use your website on whatever mobile device they are using.

There are certain features that customers expect when they visit your website via smartphone or tablet. They expect your website to be readable and that your contact information is easy to find. Our web design experts highlight your contact information and

even use a tap-to-call telephone link. This makes it easy for your customer to click on your telephone number and it will immediately call your store.

TechCrunch says that 31% of mobile Internet users “mostly” go online using their phones. You don’t want miss out on those customers! If you need a custom website designed in Melbourne, Florida then give our team at Black Tie Digital Marketing a call today so we can design you the best, most effective website for your business!

Use emotion in your content because people share things that make them happy, sad, or feel any other strong emotion. This is exemplified by funny videos like “Gangnam Style” and “I’m On A Boat.” During a class presentation, my group used “I’m On A Boat” as an attention getter, which not only got everyone excited about what we were going to say, but also my teacher thought it was hilarious. America’s fascination with cats shows that people feel the need to share videos and content with adorable animals doing outrageous things, like the kitten and the baby goat playing on the stairs. If you haven’t seen that then you should check it out as soon as possible.

You should encourage imitation as well. While you may think the Harlem Shake phenomenon is crazy and hate that it clutters up your Facebook news feed, but it’s impossible to ignore all the user-generated videos that were created. The obsession with Carly Rae Jepson’s “Call Me Maybe,” even had the contestants of the Miss America pageant doing their own rendition, including Donald Trump! So try to create content that makes it easy for your audience to interact with or recreate – people love to put their unique spin on fun ideas.

If you need help with Digital Marketing in Melbourne, Florida then please give our team at Black Tie Digital Marketing a call today to get started.