A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
– Seth Godin
Here at Black Tie, we understand that creating a world-class, memorable brand is one of the most important steps your company must take. Your brand is who you are as a company. It incorporates how your customers feel about you, the experiences they have with your business, and their perceptions of you.
Take a peak at a few of our favorite brands we’ve helped craft for our clients.
Design is the silent ambassador of your brand
– Paul Rand
Our Branding Process
After building more than 300 world-class brands we have perfected our process by codifying what successful branding looks like. This process has enabled us to turn one-time wins into predictable, consistent results for our clients time after time.
Below is a brief overview of our proven branding process and the journey we will embark on together.
Understanding the DNA of your brand includes a deep dive into your past, present, and future.
Before a pencil ever touches paper or a mouse gets clicked, we assemble all information and begin conceptualizing your brand.
Starting with good old-fashioned sketches using pencil and paper, our designers test and then transform those ideas onto a digital canvas. Continuing the refining process, they then explore color & typography, and prepare mock-ups.
When the branding process is complete, we present your final brand to you and your team. Once approved, we create a complete brand package and assets guide. The exciting part is, this is just the beginning. Cohesive branding is the attention-grabbing glue that binds your company together. Which is why we make sure everything it touches from your business cards, to your website, to your social media posts are all on point.