Digital Marketing Blog | Black Tie Digital Marketing

3 Major Reasons Why Businesses Fail at Facebook Ads

23 Jul 2018

Facebook is a powerful force in advertising. Once considered a luxury tool among online advertisers, Facebook’s ad platform is a necessity to reach a large-scale audience on par with audiences reached via Google Ads. Facebook reported making more than $9 billion in ad revenue in the second quarter of 2017, an increase of 47% from the second quarter of 2016. That’s not chump change. When you ask business owners how they spend their advertising dollars, Facebook ads are bound to come up. Unfortunately, many businesses are making 3 major mistakes that cause them to fail miserably at advertising on Facebook. Facebook is a great equalizer in the world of digital advertising. Businesses can be conservative and spend as little […]

5 Important Things to Know About Responsive Design

12 Jul 2018

Responsive design is one of the most important features of any website. While it’s far from a new concept, it’s vastly misunderstood and its implementation leaves many website owners scratching their heads. It may be easy to understand that responsive design means that your website will display and function intuitively on any device but it’s important to know that it’s more than just looks. The functionality of your website depends on it, your SEO depends on it and your overall user experience depends on it. First Some History Responsive design is a result of the advent of mobile devices. The need for a sleek user experience was necessary when screens became smaller. Pinching and sliding to enlarge text and images […]

Have you Installed an SSL Certificate on Your Website Yet? You Need To

25 Jun 2018

This July, Google is flexing its muscles and rolling out a change to the Chrome app that will affect people using the popular browser. It’s not the first time that Google has impressed their agenda on the world, *ahem* responsive design *ahem* and this time they’re working for a more secure Internet by alerting users to websites that lack security protocols. Next month every website without an SSL Certificate will be predicated by a “Not Secure” message before the URL in the top of the browser window. If you have been putting this off, now is the time to install an SSL Certificate. Request SSL Certificate Installation on Your Website Today What is an SSL Certificate? SSL Certificates encrypt information […]

Black Tie Guide To Facebook Best Practices

16 May 2018

Facebook is one of the most effective ways to reach your customers and drive conversions. However, using Facebook as a business is much different than a personal Facebook account. By following a few best practices you can harness the power of Facebook for your business. You may already be using Facebook to reach your audience. If you haven’t been intentional in your efforts, you may find that it’s not providing you the results you were hoping to see. The purpose of Facebook is to connect people. You need to understand how your target market uses Facebook and create a strategy to reach them and engage them if you wish to convert them. Taking an Intentional Approach to Facebook First, you […]

Best Practices for Responding to Reviews

19 Apr 2018

The way that you respond to your online reviews can significantly affect the perception of your brand. While the goal of every business owner is to collect positive reviews, bad reviews are bound to occur. Responding with poise is the only way to rebound. Understanding the fundamental function of reviews and best practices for managing them can help you better process and respond to every review you receive. Why are Reviews Important? Reviews represent digital “word of mouth” communication. Eighty-eight percent of consumers say that reviews are a trusted source of information and help to inform their purchasing decisions. Reviews are valuable to customers because they provide a space where a business owner cannot polish her image. This level […]

The Black Tie Guide to Instagram

28 Mar 2018

Instagram has a way of captivating audiences like no other social medium to date. It’s basically a digital scrapbook that allows anyone and everyone to peek at your brand. Beyond using Instagram to share pictures of your lunch or your latest vacation, it is a great space to showcase your business. Using this platform to engage your audience and gain new customers is essential for a comprehensive digital marketing strategy; however, many companies aren’t quite sure how to take advantage of Instagram. Considering the 800 million Instagram users all over the world, that’s a problem. Like every social app, there is a fine line between engaging and annoying. By following a few best practices, your Instagram feed can actually help […]

A Black Tie Guide to Facebook Advertising

07 Nov 2017

Facebook advertising is an extremely helpful tool for businesses. With billions of active users, it has the power to drive website traffic, spark conversions, and create a devoted customer base. Facebook is powerful and its influence is undeniable. Businesses wishing to take advantage of the reach often find themselves confused with little return. Making sure that you have clear goals and understanding where your advertising dollars are going is crucial to the success of any campaign but even more so when tapping into the most formidable social sharing platform in the world. A Brief Overview of Facebook’s Relationship with Business Facebook was not created with the intention of connecting businesses to customers, it was created to connect people to one […]

Why We Call it the Branding DNA Architecture

19 Sep 2017

Branding is one of those things that many business owners believe they have a handle on. Sure, you may have a logo and consistent color palette throughout your business, but a brand and branding are much more than just a cool look. In fact, they are actually two different things. Your brand coexists with your branding, and in order to successfully convey what your business does, those two must complement one another. We meet with many businesses whose branding and brand are at odds. When we put together a Branding DNA Architecture it is our goal to bring these two extremely important aspects of business together to help these clients achieve their goals and begin to dream bigger. While discussing […]

Dental Practices: Making your Marketing Matter

16 Jun 2017

Creating a solid digital marketing strategy can be a daunting task for most dental practitioners. Yet, the success of your practice can depend on it. The great news is that there are many tactics you can implement to up your game. These strategies can allow you to “test the waters” and provide a glimpse of expected ROI without investing too much time or money upfront. All they require is a will to learn and a solid understanding of your practice. With dedication and a plan for the future, these strategies can help you fill your waiting room and increase your revenue. Updating your Dental Practice’s Website Updating your website is one of the most important things you can do to […]

Marketing your Dental Practice: Where to Start

02 Jun 2017

As the owner of a private dental practice, it can certainly feel like you’re wearing many hats. Seeing patients while running a highly-regulated business is no easy feat. Congratulations are certainly in order, but if the hardest part of your job is finding new patients, you may want to take a look at your marketing strategy. Where Marketing Meets Dentistry When you opened your dental practice, you probably didn’t think that Marketing Coordinator become part of your job description. However, marketing your business is the only way to bring in new patients. Traditionally, dentists have relied on print materials to get the word out about their practice. Direct mailers and advertisements on busses and billboards have worked for years to […]

Why Your Tech Company Needs A Positioning Statement

02 May 2017

If you’ve realized that you struggle to attract continual sales, you may need to consider creating a positioning statement for your business. We’ve found through extensive HubSpot training, that this is the initial step to marketing success. While you may feel like everyone could be a potential candidate for your offerings that should never be the focus for any strategic approach. Positioning allows you to narrow down your target market and articulate the goals of your business. You may be thinking, “Why do I need to narrow down my offerings? I need more business, not less.” Hear us out. Positioning will narrow your market AND bring you more business. Don’t believe us? Read the list below to learn the benefits. […]

Building Credibility For Your Local Business

31 Mar 2017

We live in a time with endless choices. Whether it’s what restaurant to choose for dinner, what brand of shoes to buy, or the best hairdresser in the area, our options are virtually unlimited. But with all that choice comes the pressure to make the best decision. While many people think that more options move our decisions along, it actually forces us to make decisions more slowly. We ask friends and family about their experiences, neighbors for their opinion, and more recently search engines for the most highly rated goods and services in the area. Product and brand reviews are quickly becoming the scale which determines the value or quality of businesses. According to Yext, an award-winning location cloud service, […]

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