Imagine sitting at your desk and the phone rings from a number in your area. You answer, the caller on the other end has the green light and starts their script by butchering your name. Your immediate reaction? Hang up or ask to be removed from the list. Buyers have evolved to know the signs of a cold call and aren’t buying it anymore. What’s crazy is buyers used to listen to these sales pitches! Why? Because they didn’t know any better. The seller used to hold all of the power and had the choice between being fair or a swindler. That’s not the case anymore. Buyers now hold the informational power and salespeople beware: you must adapt or you […]
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