Are you looking for ways to improve your company’s digital marketing strategy? A great place to start can be as easy as creating a blog on your website.
Blogging can be very beneficial to your business. A simple blog post and sharing that post over social media platforms can grow your business exponentially with no additional costs. That’s why at Black Tie Digital Marketing, blogging is an important part of our service.
Here are five ways you can improve your business simply by blogging.
Drive Traffic to Your Site
The main way blogs help your business is by helping to drive traffic to your website. If you have a website for your business, you’ll notice that you don’t update the main content very often. But blogs are updated continuously which makes your website show up on search engines more often.
Expand Your Social Media Presence
Ever notice how often your family and friends are on Facebook or Twitter? Ever notice how very successful companies have a strong presence on those same sites? That’s not a coincidence.
As of the third quarter of 2015, Facebook reported as having 1.55 billion monthly active users. Twitter came in with 307 million monthly active users. That’s a lot of potential customers who can learn about why they need your business.
According to the Pew Research Center, in 2015 72 percent of adults said they use Facebook and 23 percent said they use Twitter and those numbers continue to grow annually. Facebook usage by adults has increased by five percent and Twitter usage by adults has increased by seven percent since 2012.
When you create a blog post and share it over social media others who see it as meeting a need or just find it interesting will share that post. You’re now reaching new potential customers that you may not have been able to reach through other mediums. And isn’t that the goal for every marketing campaign?
The Gateway to Your Website
You have a great website and a service that millions of people can use. But how do you direct those people to your website? Again, blogging is the answer.
A blog can be an entryway onto your website. If someone is unaware of your site, they won’t type your URL into their browser or search your company’s name into a search engine. So you need some other way of attracting people to your site.
If someone is looking for a specific service and uses Google to find a company that can provide that service, they may come across one of your blog posts that will direct them to your site. Having reached your site, they will have access to all the other sections. You’re now reaching someone that, prior to reading your blog post, possibly had never heard of your company.
Build Trust with Potential Customers
A major factor in someone choosing a certain business to provide whatever service they need is trust. People want to know that they are seeking the service of professionals and that they can trust those professionals to provide whatever it is they need.
Customers will often search online for any site that can answer a question they have about a product or service. By writing informative posts that answer these questions, potential customers will find your site and begin seeing you as an authority on that service.
The fact that your blog helped them in the past and they see you as an authority on that topic, they will enter the sales process confident that you’ll do right by them.
Produce Long-Term Results
Any business is a results-driven operation. The best thing about setting up a company blog is that the results don’t stop.
Over the first few days of a blog post you may not see the results you were hoping for but that doesn’t mean they’re not coming. That post will continue to rank in search engines over the coming days, weeks, months, and even years which means that even a year from the post, it can still be bringing in potential customers.
As beautiful and informative as your website may be, you’re missing out if a blog is not included. In fact, that’s why a blog and social media strategy is a part of every single digital marketing system we create for our clients here at Black Tie. Blogs have the potential of having a significant impact on your business by drawing the attention of new customers, increasing your social media presence, and building the trust of potential customers. So if you have a website for your business or are building one for your business, don’t leave off this revenue expanding opportunity.