If you think back to the 1990s, you may hear the screeching dial-up tones of AOL in the background of your memories. While dial-up internet access seems like a relic, the fact remains that 3% of the US population still accesses the internet the old-fashioned way. According to a study released by the Pew Research Center, 80% of US adults are accessing the internet through broadband, 3% are using dial-up, and another 10% of adults have smartphone access but no broadband at home.
We can dig into this data to critique the digital divide or to make predictions about how users are engaging with web tools or avoiding them altogether. We could focus on what these data show about rural versus urban users, or we could seek to differentiate by economic status or gender. But that 70/3/10 number also begs the question about our own habits of internet usage.
For today’s business owners, having a website with stale content and poor page rank is the equivalent of a dial-up connection: yeah, access is possible, but its not usable or dynamic. Owners taking advantage of SEO optimization are like broadband users: making the most of the web and maximizing the experience to reach out connect with others more quickly. At Black Tie Digital Marketing, we don’t want your business left behind with a dial-up equivalent web presence. Our team can build a better branding presence. Let us help you take a broadband approach. Don’t be left behind!