Smartphones tip past 50% of mobile in major markets worldwide
A report released by eMarketer reveals that at the end of 2012, more than half of all mobile users have left feature phones and are now using smartphones in 6 major world markets. The report also forecasts smartphone penetration for several additional countries by the end of 2014. What does the smartphone stronghold mean for YOUR business?
If half of users are engaging with your business using smartphones, you’ll want to ensure that your website is mobile-friendly, that you are location-tracked for even better Search Engine Optimization, and that your fans and followers can connect with you through popular apps in addition to your traditional website.
Pay-per-click advertising and Google AdWords may also help optimize your smartphone users’ ability to contact you since smartphones integrate location features that help match users’ searches to your geographic area. At Black Tie Digital Marketing, we can help you integrate AdWords and Pay-per-click in order to reach these mobile users more effectively.
Developing a smartphone-friendly presence means strategically planning for the integration of all your communications online. Contact us at Black Tie Digital Marketing to help streamline your digital presence with logo design, web design, SEO, and social media marketing. We’re your Melbourne FL Web Design experts and we’ll help you get noticed in the smartphone economy.