With today’s digital technology, social networks, and networking platforms you may think that a business card is an outdated tool, but it’s actually one of the most important pieces of your personal brand. Entrepreneur highlights five different reasons business cards matter because while virtual meetings, email, and phone calls are convenient, nothing compares to engaging in a face-to-face conversation followed up by a business card exchange. Real relationships begin with a great first impression and professional presentation, so having a business card that properly represents you and your business is a critical part of your networking toolbox. Here are three reasons why every professional should have a business card in their back pocket:
1. Your business card represents your brand:
Anyone who interacts with your company should have a seamless experience from your website all the way through to your business card. Even though a business card seems like a small piece to the omnichannel marketing puzzle, it’s important that it carries the same look, feel, and vibe as your business and other marketing materials. A business card puts a face to your business so that when the time comes for someone to need a certain product or service, they’ll think of you and already have an idea of who your company is. A memorable business card can be the first interaction a potential customer has with your business, so it’s important to make sure it’s a good one! A cheap or poorly created card can make your business appear equally cheap and unprofessional, which is why investing in a card you’re proud of is worth it. A unique business card can also be a great conversation starter!
Related: Knowing Your Brand
2. Exchanging business cards is professional:
In today’s digital age, there are few things more effective than engaging in a face-to-face conversation to make a genuine connection. While sending out your contact information through an email or text is convenient, it’s an impersonal way to connect with potential customers, business partners, or employees. Having a business card on hand shows that you’re professional, prepared, and interested in connecting with the person you’re speaking to. Having to search through a bag to scribble your contact information on a piece of paper is not a great way to make a professional first impression and reflects poorly on the products or services your business provides.
3. Business cards make a lasting impression:
It’s said that humans create a first impression within the first seven seconds of meeting someone. Do you want your first impression to be unique and memorable? Having a conversation with a potential client and exchanging a professional business card can only help your case. By focusing on the conversation at hand, rather than jotting down your contact info, you’re helping to foster a memorable connection and beginning the relationship in a positive and professional light. Be deliberate about handing out your card and others will remember that you’re accessible and wanting to do business when they’re in need of your services. If you’re proud of your business and want to stand out from the crowd, you should have a business card that truly reflects who you are to leave a lasting impression.
Your business card says a lot about you, your business, and even your work ethic. From the type of paper to the design, there are many ways to create a card that will help you to stand out from the crowd. The last thing you want is your business card to slip into a pile of similar looking cookie-cutter cards. Having a unique business card can be a great conversation starter and your best direct marketing tool. A creative business card can continue marketing for your business long after that first conversation has ended. If you have an engaging business card, people are more likely to share it with others – allowing you to reach even more potential customers.
To create a card that’s as unique as your business, the graphics team at Black Tie Digital Marketing knows just what to do. After learning the ins-and-outs of your business through our DNA Architecture process, our team will know how to create a card that you can be proud to hand out at your next conference, meeting, or impromptu exchange. Don’t miss out on one of the greatest direct marketing tools for your business, contact our team to learn more about the power of a business card for your brand.