What’s The Big Deal About Search Engine Optimization?
Back to blog

What’s The Big Deal About Search Engine Optimization?

You have heard that scary-sounding term, Searching Engine Optimization, and know that it’s important but you may not understand what makes it such a big deal, which is why our team is here to help you with SEO in Melbourne, Florida. If you’re not particularly Internet savvy then you may not understand what the big deal is if your website is hanging out on the ninth page of Google’s search engine results. It’s there. Google found it. What’s the big deal what page number it’s on? Well it matters a lot because many people don’t click past the first page.

But why not? A lot of people don’t view the websites on pages past two as websites with valuable information to their search. While this isn’t always the case, it’s better for your business if your page comes up as one of the first results shown. You achieve this with SEO.  SEO is the nearly scientific, technical and often artistic process of helping website increase its organic rank on popular search engine websites, like Google, Yahoo and Bing.

Organic Rank, what is that? These are the listings on search engine result pages that appear because of their relevance to the search terms. 100% of the users view organic listings versus 91% who view the paid advertising, so SEO is pretty important.

You may not know how to begin the process of optimizing your website with particular keywords, which is why our team at Black Tie Digital Marketing will be more than happy to help you get started. When you need help with Internet marketing in Melbourne, Florida then don’t hesitate to give us a call!