Starting next month, the popular review website Yelp will allow video reviews via desktop and mobile apps. Yelp reviews began as long-form text entries on desktop machines, but the popular site followed user trends and added mobile reviews and photo uploads. Adding video review capabilities is a logical next step and further demonstrates the digital trend to video.
Video is a quick and easy way for website visitors to internalize information in an entertaining and immersive way. Seeing a video of a restaurant allows you to pick up on the noise level, the atmosphere, the dress code, and the general “vibe” far faster than a text-based review.
In digital marketing, video is important to engage fans, followers, and clients who want to quickly learn about your biz or learn about a service you provide. At Black Tie Digital Marketing, we offer video production and video animation
Learn more about our video production and video animation capabilities and be sure to view our video production gallery for examples of our work. Yelp is following the curve and allowing video reviews and we’re your Melbourne digital marketing agency to integrate video into your online customer engagement plan. Call us today!