Black Tie Digital Marketing hopes that you have a Twitter account for your business because it’s a great way to engage with your customers. However, if you thought that having an active Twitter account would equate to your page moving up the rankings on Google, then you should know that there is more to it than that.
Having an active Twitter account is just the first step. If your Twitter account is going to gain followers or rack up Favorited tweets then you need to post interesting content in order to connect with your followers. If you participate in conversations, ask and respond to question, or just simply reply to a tweet someone posts then your Twitter following will grow.
There are a few things you can to on Twitter to help your Google rankings. Social Media Today shared that a few tools that businesses have found success with over the years, such as Twtpoll and Paywithatweet. These sites help you you naturally generate retweets and @ mentions by adding value to your followers.
Twtpoll = https://twtpoll.com/
Paywithatweet = https://www.paywithatweet.com/
Make sure you connect with users on their other social media networks. You can link your Twitter feed to your Facebook page, which will encourage users to follow you on Twitter. Make sure that you are posting different content to each site if they are linked. If you are posting identical content on both social media sites then there is no incentive for a user to follow you on both networks.
Another way to increase engagement and boost your rankings on Google is to run a competition on twitter. Social Media Today explains a retweet competition as, “an event in which people retweet a comment usually containing a link to your website in the hope of winning a prize you are offering.This can be an incredible way to build a high number of links and increase followers.”
If you need help developing a Social Media Marketing strategy in Melbourne, Florida then give our team at Black Tie Digital Marketing a call today to see how we can help you.