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Bigger Isn’t Always Better

Black Tie Digital Marketing wants to reassure you that the number of Facebook fans doesn’t matter if you aren’t engaging with them in an effective way. Big brands like to boast about the numbers of fans or friends they have on Facebook, but it will be more effective for their business if they start focusing on the engagement of the audience

On average, just 6% of fans engage with a brand’s Facebook Page via likes, comments, polls and other means, according to a study from Napkin Labs, a Facebook app developer that works with brands and agencies. Mashable reported that, “Napkin Labs analyzed fan engagement for more than 50 brand pages, including consumer electronics companies, retailers and more, with between 200,000 to 1 million fans each. The researcher found that having more likes doesn’t necessarily mean having more engagement. In fact, the more Facebook fans a brand has, the lower the percentage of engaged fans tends to be. For example, brands with between 900,000 to 1 million fans had 60% less engagement than brands with 500,000-600,000 fans.”

The study also found that, “on average, the engagement of each one of a brand’s 20 most engaged fans is equal to that of 75 average fans. Each month, these so-called superfan likes 10 posts, shares five pieces of content and comments once.”

Just because your Facebook pages doesn’t have 300-400 fans doesn’t mean you are doing something wrong. The success of your Social Media pages depend on the number of customer’s you are reaching on a personal level. If you are at least engaging in a conversation with you customers, then you are already ahead of major brands that have thousands of fans. People don’t care about who has the most likes, they care about what shows up in their news feed and whether or not they feel your company is relatable. So stop counting numbers and start figuring out how to best engage your Facebook fans! If you need help managing your Social Media pages or with web design in Melbourne, Florida give us a call today!