Cater To Your Customers: Post Unique Updates On Your Social Media Networks
Back to blog

Cater To Your Customers: Post Unique Updates On Your Social Media Networks

Recently, Black Tie Digital Marketing advised unlinking your social media accounts to encourage more interaction amongst your users. While unlinking your Facebook and Twitter may make sense to you, you might not understand why it’s best to unlink your Instagram with both of these accounts. Social media is often described as a puzzle and in order for your audience to get the whole picture you have to utilize each piece of the puzzle (or every social media site). However, instead of using every social media site available, stick to using the ones that you get the most interaction with.

In order to get more interaction on your Twitter and your Instagram account, be sure you unlink them. Although Instagram makes it seem like it easily posts your picture to Twitter, the two sites don’t get along in the fundamental sense. What makes Twitter a unique social media site is that they have a 140-character limit, while Facebook and Instagram let you write however much you want. You could pen the next Great American Novel in a status update and Facebook would be all for it. However Twitter likes to keep your updates short and simple, which is why it’s better to unlink your accounts.

I’m sure you have witnessed brand’s Twitter pages posting a photo to Instagram but notice that their thought is cut short and replaced with “…”. Now if you are really curious, you might clink the link to Instagram, but if you’re anything like me you just keep scrolling. Below I have posted an example of a Tweet cut short because of the Instagram attachment. Now, don’t get me wrong: I love Kate Spade and their brand. Even though I enjoy their Instagram pictures I’m not going to wait for my phone to load just to see the rest of their post.


Screen Shot 2013-05-31 at 11.30.10 AM

“lunch today at forty carrots. ask a handbag associate at participating bloomingdale’s shops for our…”

For their what? The world will never know. Okay, well the world may know if they take the time to open up Instagram and wait for it to load, but I probably would never know. If you really want your Twitter followers to open up your photos, then upload them as a pic.twitter. This is Twitter’s customized way of allowing you to post photos while making sure you stay in the 140-character limit. Don’t let your thoughts get cut off like in the photos above, take the time to repost them to the different social media networks to get the most interaction from your fans.

Screen Shot 2013-05-31 at 11.31.09 AM

If you need help with Melbourne, Florida Internet Marketing then give our team at Black Tie Digital Marketing a call today to see how we can help you.