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Does Content Length Affect Shareability?

At Black Tie Digital Marketing we believe that an active social media presence can greatly impact your brand’s online exposure. As your Melbourne, FL social media optimization team we are constantly seeking ways to strengthen a brand’s social media strategy. In his recent Marketing Land column Arnie Kuenn highlighted a question that social media novices and experts alike often ask: “How long should your content be?”

As you may or may not know, Twitter limits tweet length to 140 characters. But according to research by Track Social, the majority of tweets that are retweeted are between 71 and 100 characters in length. Also, Buddy Media discovered that tweets with a length of 100 characters or less have a 17% higher engagement rate. Meanwhile, Facebook posts generate the most interaction when the character count falls between 100-119.

While there’s no precise formula for determining the proper length of your content, one way to maximize your content’s exposure is to make it contagious and worth sharing. If you’re interested in upgrading your brand’s web presence through social media optimization contact Black Tie Digital Marketing today.