Creator or Curator? What’s Your Web Identity?

At Black Tie Digital Marketing, we’re invested in how users approach the web. Our clients know that we’re constantly studying best practices for search engine optimization and user engagement in order to maximize their profits. And we’ve spotted a dividing line between some social media users as either content creators or content curators. For small business, creation is key for search engine ranking and we’re able to make it happen!

The Pew Research Center’s Internet Project describes content creators (54% of adult internet users) as people who post their own photos and videos. This happens on Instagram and chiefly on blogs. The Curators (47% of adult internet users), though, establish web presence mostly by remixing and sharing. Pinterest is great for curation, as is Twitter.

Statistics show that 40% of adult users do some form of both content creation and curation, and this matters to your business. How your target customer uses social media for sharing matters when it comes to how you build your own message online. Black Tie Digital Marketing is your Melbourne FL digital marketing firm for content that helps your business rock!