Back to blog

Digital Time Spent by Device, Gender, Content Area

At Black Tie Digital Marketing, we know that your media presence isn’t one-size-fits-all and new research reported by eMarketer breaks it down. We now know that users are accessing the web more often through mobile devices than through a personal computer, but the details require a bit more nuance.

It’s true that time spent on mobile devices now beats out PC-time. But the breakdown varies by gender and content type in ways that are important for your business and your marketing strategy. Women aged 25-49, for example, lead the mobile pack with 60% of web time spent using smartphones or tablets. Men, however, still use a PC to access the web more than half the time. Content matters too: sports, business, and auto-related content is still accessed via PC more than half the time while social, lifestyle, and parenting content is accessed most frequently via mobile devices.

What does all of this mean for your business? It means the focus still needs to be on your customer profile and how your clients are most likely to access the content you provide. Black Tie Digital Marketing is your Melbourne FL internet marketing firm serving clients worldwide in order to reach fans, followers, and potential customers in order to grow your business.