Back to blog

Facebook Charges Businesses To Run Offers

Black Tie Digital Marketing always wants to keep you up to date with the latest goings on in the world of social media. Unfortunately the news this week is that the test period for Facebook’s Offer product is drawing to a close. Last week, Facebook announced that all Pages with more than 400 fans can now post discounts and promotions through the network

Businesses are also now required to pay at least $5 to run Offers. However, the offers will remain free for users to claim. Mashable reported that, “over the past several months, Facebook worked with a small selection of local business Pages to test Offers. Businesses were able to extend Offers to their fans for free, and could expand their reach through Facebook’s various ad products. When someone claimed an Offer, it appeared in his or her Newsfeed, helping the business reach their fans’ friends more organically as well.”

Coupons are a great way to attract customers as well as encourage them to do business with you and these Facebook offers really reach a wide variety of potential customers. Contact our team at 1.800.316.8030 to learn about how we can help you manage your social media accounts or how we can help you with web design in Melbourne, Florida.