In his article “Making Media Truly Social,” Ciaran Norris got us thinking. Traditional marketing agencies focused for decades on having a “conversation” with the target customer, communicating a message to them. And then with the invention of social media, that conversation became dialogic and we began having conversations with customers.
But at Black Tie Digital Marketing, we know that conversation also happens between customers. It’s awesome if your clients talk with you on social media and you can use digital tools to build a relationship. But where growth really happens is when those same clients talk about you with their friends. In this age of digital marketing, sharability is king.
Bonnie Raitt was right. You’ve got to give them Something To Talk About. And Black Tie Digital Marketing can help. We’ll work with you to develop a web presence that reflects your values and your vibe. Then we’ll give your fans and followers something to talk about. Which, it turn, gives Google something to rank about. And watch your business rock!