At Black Tie Digital Marketing, we have talked a lot about Google’s array of furry animal updates and just this past month, Google hit us with two: one occurring on November 5th and the other on November 21st. The rate at which these algorithm changes are occurring has increased recently, and there’s no reason to believe that this trend will slow down any time soon. There are a few tips The Huffington Post shared so you can keep your website fully functioning despite these updates: stay up-to-date, put your readers first, and look natural.
Make sure you are staying up-to-date on industry news. “Whenever Google or the other search engines roll out major changes, you can bet that some of the first people to cover it will be the industry experts who post on sites like Search Engine Watch, Search Engine Land and ClickZ,” The Huffington Post said. By checking these websites, you can stay up to date about major algorithm changes that you may need to know about.
Put Your Readers First
The top priority of a search engine is to provide the user with the best possible results for their search. If you are consistently updating your website and adding new, relevant content your website will be in the running as the top results for a search.
Good websites are sites that appear natural to search engines and aren’t suspected of any black hat marketing tactics. “Steer clear of overly optimized title tags, meta tags, body content and backlink anchor text variations, and instead focus on providing the valuable content that will please both your readers and the search engine spiders,” advised The Huffington Post. Make sure you are following the guidelines Google has put in place so you aren’t hit by any of their searches.
If you need help with how to avoid getting hit by Google Updates or with Website Design in Melbourne, Florida give our team at Black Tie Digital Marketing a call today!