Is The Email Inbox The New DVR?

Since the invention of the DVR, TV watching has been revolutionized, but Black Tie Digital Marketing wants to know if your email inbox is the new DVR. DVR is my favorite invention of all time, not only can I record multiple shows at once I can fast forward through commercials and watch them at my own leisure. If you think about it though, this is kind of the way people treat their email inboxes.

I remember logging into my AOL account and getting extremely excited to hear the words, “You’ve got mail!” Now I wake up to find 15+ emails in my inbox every morning, most of them are things I don’t want to read.  As a marketer you may only see two options for your email: your email gets opened right away or deleted without being opened. However, there is another possible fate for your email.

Just because someone doesn’t open and read your email right away doesn’t mean they aren’t interested in what you have to say. They might note your email in their inbox and choose to open it at a different time, like they do with TV shows when using their DVR. There are many reasons someone might see your email but choose to open it right away, so don’t believe the rumors that e-mail marketing is dead. E-mail marketing is alive and well, just because people are using it differently doesn’t mean they are using it. If you are looking for Internet Marketing in Melbourne, Florida then give our team at Black Tie Digital Marketing a call today.