Digital Marketing Blog | Black Tie Digital Marketing

Signs Your Target Market Is Too Broad

15 Mar 2017

It’s a universal frustration every business owner goes through. You’re investing money into various marketing services, but nothing appears to be converting leads into customers. You send emails, post online ads, practice SEO, and yet still nothing is attracting the right customer. You have an extensive contact list but no one seems to be receptive to your business. You have a great service though! Even your current customers agree! So, what’s the deal? Here are some signs your marketing isn’t targeted: Your target audience is too large and too diverse. You catch yourself answering, “Anyone can be a customer!” when asked who your target audience is. As wonderful as being inclusive can be, it is not so great for […]

How Paid Search Can Help Your Marketing Strategy

13 Mar 2017

It’s not easy to forge your way to success doing business on the Internet. While you are bringing your services to a wider, more savvy audience you are also competing with every other business on the web. If you’re looking to move to the front of the line, locate your customers, and turn pageviews into transactions, it’s time you look into paid search. What Is Paid Search? You’ve likely heard of paid search, and if you haven’t heard of it you’ve seen it in action. Paid search is a tool that is imbedded into nearly every website, social media outlet, and search engine. It’s designed to help your website stand out in the sea of trillions of websites you’re competing […]

Why Your Social Strategy Needs Video

21 Dec 2016

In the world of digital and social media marketing, it can seem nearly impossible to keep up with the latest trends. While video has always been known to be an effective piece of the social media marketing mix, it’s now what online users want and expect to see from their favorite brands. Marketers can no longer ignore the need for video content in their marketing strategy. Today live video is allowing customers to connect with their favorite companies in real-time. With the introduction of platforms such as Facebook Live and Periscope, customers are able to have a live, behind-the-scenes look into the ins-and-outs of their favorite companies. Brands who are not capitalizing on the opportunities that video offer are missing […]

What You Don’t Know About Hashtags

21 Nov 2016

We’ve all heard it, “What’s a hashtag?” It’s kind of like tying a shoe; it’s easy to do but not as easy to explain. So when you are asked by technology challenged boss or that guy in your office who doesn’t think your company needs an active Facebook page, here’s everything you need to know about #hashtags and why they’re so relevant for your business: What started out as a way of organizing content in chat rooms back in the late 80’s, has now become a staple icon in our modern culture. Hashtags have revolutionized social media and have even become a part of spoken conversation, whether we like it or not, “hashtag annoying!” “Hashtag” is actually the term for […]

Advertising on Facebook, Is It Worth It?

03 Nov 2016

At Black Tie Digital Marketing, we are constantly looking for ways to boost your online presence. Organic reach is always what clients strive for, but participating in paid search is one of the most effective ways to get your message out there. Our paid search team works tirelessly to research what types of campaigns will work best for your company. With so many companies using social media, we are often asked if paying for ads on Facebook is worth it. To answer this question, we must look into some key areas of your business. The Structure of Facebook Facebook first launched in 2004 as a way for college students to connect with one another. It wasn’t until 2007 that they […]

Black Tie Team Grows By 4

04 Oct 2016

The Black Tie Digital Marketing Team has the great privilege of announcing an addition of four extraordinary new members. Rachel Arthurs, Michael Gualandri, Mohammad Omar, and Rachel Thomas joined the team and brought with them four unique and diverse personalities. These additions allowed both our business and graphics teams to expand, giving us more man-power to deliver even more original and creative marketing tools to our clients. We are confident that these brilliant minds will exceed our expectations and are looking forward to seeing what great things they bring to the table. Rachel “Ray” Arthurs With a God-given talent for organization and a passion for helping others, Ray Arthurs joined our team as the Executive Assistant to the CEO. Rachel […]

Three Reasons Why You Still Need a Business Card

31 Aug 2016

With today’s digital technology, social networks, and networking platforms you may think that a business card is an outdated tool, but it’s actually one of the most important pieces of your personal brand. Entrepreneur highlights five different reasons business cards matter because while virtual meetings, email, and phone calls are convenient, nothing compares to engaging in a face-to-face conversation followed up by a business card exchange. Real relationships begin with a great first impression and professional presentation, so having a business card that properly represents you and your business is a critical part of your networking toolbox. Here are three reasons why every professional should have a business card in their back pocket: 1. Your business card represents your brand: […]

4 Reasons Why Custom Matters

21 Jul 2016

It’s your favorite baseball cap that’s perfectly fitted with your initials stitched in the side. It’s your guilty pleasure ice cream order with extra hot fudge and rainbow sprinkles. It’s your dream house with true hardwood floors and walls your favorite shade of blue (Black Tie teal, anyone?). Having something that’s made just for you makes a difference. Whether it’s something as simple as a meal order or as complex as a sports car, consumers and businesses are both picking up on the importance of a customized experience. As a matter of fact, 94 percent of businesses say that personalization is critical to future and current success. We at Black Tie Digital Marketing figured this out long ago, which is […]

Project Management 101: A Chat With Natalie

05 Jul 2016

If there’s one thing that we hold true here at Black Tie Digital Marketing, it’s that every person matters. Whether it’s our employees or clients, everyone has an important role in the big scheme of things. We know that to allow businesses to dream bigger, we must begin by understanding who is dreaming and what their dream is about. There’s no denying that project management is one of the most important and hectic jobs out there, which is probably why it’s the key in making sure that everyone’s expectations are met. This week we wanted to sit down and chat with our stellar Project Manager, Natalie Dente, to better understand how she does her job. Not only that, but we […]

Lessons from the Florida Dental Convention

22 Jun 2016

After several days of meeting with dentists, hygienists, students, and office managers from around the state, our team just wrapped up another great weekend at the Florida Dental Convention. This wasn’t our first rodeo, but each year it’s exciting to see new and old faces – and also learn some new lessons along the way. We’re excited to have a few more projects on our plates and are looking forward to working with our new clients to help their practices grow and flourish. There were many other web design and dental marketing companies at the convention this year, but we’re confident that we’re still the best choice for dentists looking for a website as unique as their practice and a […]

Knowing Your Brand

08 Jun 2016

Is your brand attracting the amount of business it should? Has it helped you build a loyal customer base? Understanding your brand can have a significant impact on your company. Regardless of the size or type of your company, one of the most important parts of your business is your brand. It’s what can give your company an advantage over the competition. Your company’s brand tells current and potential customers who you are, who you want to be, and determines how people will perceive you. A brand isn’t just a marketing tool, it’s the spine of your company. And understanding your brand is more than acquiring marketing tools. It’s knowing who your company is, why it exists, and what your […]

Black Tie Wins Nine Communicator Awards from the AIVA!

10 May 2016

Let’s get one thing straight: The AIVA, or the Academy of Interactive and Visual Arts, is a pretty big deal. The Communicator Awards program, held annually by the AIVA, is the leading international creative awards program honoring creative excellence for communication professionals. Founded over two decades ago, The Communicator Awards is an annual competition meant to honor the best in advertising, corporate communications, public relations, and identity work for print, video, interactive, and audio. We at Black Tie submitted several pieces of work for the 2016 judging session, contributing to the over 6,000 entries from other ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms around the world. We are previous winners […]

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Signs Your Target Market Is Too Broad

How Paid Search Can Help Your Marketing Strategy

Black Tie Team Grows By 4

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