Blog

It’s a universal frustration every business owner goes through. You’re investing money into various marketing services, but nothing appears to be converting leads into customers. You send emails, post online ads, practice SEO, and yet still nothing is attracting the right customer. You have an extensive contact list but no one seems to be receptive to your business. You have a great service though! Even your current customers agree! So, what’s the deal? Here are some signs your marketing isn’t targeted:   Your target audience is too large and too diverse. You catch yourself answering, “Anyone can be a customer!” when asked who your target audience is. As wonderful as being inclusive can be, it is not so great for […]

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It’s not easy to forge your way to success doing business on the Internet. While you are bringing your services to a wider, more savvy audience you are also competing with every other business on the web. If you’re looking to move to the front of the line, locate your customers, and turn pageviews into transactions, it’s time you look into paid search. What Is Paid Search? You’ve likely heard of paid search, and if you haven’t heard of it you’ve seen it in action. Paid search is a tool that is imbedded into nearly every website, social media outlet, and search engine. It’s designed to help your website stand out in the sea of trillions of websites you’re competing […]

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The Black Tie Digital Marketing Team has the great privilege of announcing an addition of four extraordinary new members. Rachel Arthurs, Michael Gualandri, Mohammad Omar, and Rachel Thomas joined the team and brought with them four unique and diverse personalities. These additions allowed both our business and graphics teams to expand, giving us more man-power to deliver even more original and creative marketing tools to our clients. We are confident that these brilliant minds will exceed our expectations and are looking forward to seeing what great things they bring to the table. Rachel “Ray” Arthurs With a God-given talent for organization and a passion for helping others, Ray Arthurs joined our team as the Executive Assistant to the CEO. Rachel […]

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If there’s one thing that we hold true here at Black Tie Digital Marketing, it’s that every person matters. Whether it’s our employees or clients, everyone has an important role in the big scheme of things. We know that to allow businesses to dream bigger, we must begin by understanding who is dreaming and what their dream is about. There’s no denying that project management is one of the most important and hectic jobs out there, which is probably why it’s the key in making sure that everyone’s expectations are met. This week we wanted to sit down and chat with our stellar Project Manager, Natalie Dente, to better understand how she does her job. Not only that, but we […]

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