At Black Tie Digital Marketing, our passion is helping you rock your business online. We know that a beautiful, powerful, user-friendly web presence allows even small businesses to compete against corporate monoliths. And choosing images for your site provides more ammunition in the fight than you may realize.
To visitors, the images on your site portray your company’s values about family, work-life balance, faith, and gender roles. To follow up on Sheryl Sandberg’s widely-debated bestseller Lean In, there’s a new push to better-represent the real lives and passions of working men and women in stock photography.
In a partnership through her LeanIn.org organization, Sandberg is working to change reality by changing stock photography. Strange? We don’t think so. As Sandberg notes, “When we see images of women and girls and men, they often fall into the stereotypes that we’re trying to overcome, and you can’t be what you can’t see.” It’s possible, then, that better stock photography could generate social change benefitting future generations.
Photography doesn’t matter just for user experience, either. How images are titled, tagged, and acquired contributes to search engine ranking as well. Externally, images represent your company to potential clients. Internally, images are another opportunity for optimization and a streamlined SEO strategy.
If you’ve been debating a new web presence, take a moment to consider your site’s imagery and how it reflects your business’s values. If you’re ready to envision a better future for your business and your community, call us today! We’re your Melbourne digital marketing team that will help your business put your best face forward online!