Pinterest Launches New Data Analytics Tool For Businesses

Black Tie Digital Marketing reported a while back that Pinterest was taking steps to become more useful for companies and brands when they rolled out their “Secret Pages” feature. Well Pinterest is continuing in the direction of social media marketing, and has begun Pinterest Web Analytics. This tool will allow businesses to see how many visitors the content-sharing service is referring to their sites.

If you run an e-commerce site, then this might be the time to set up a company Pinterest account and get your product out there. These new features will show data on how many people have pinned from a site, the number of views each pin has, and how many users have visited a site from Pinterest.

Last year, Pinterest promised businesses that it would begin taking introducing data analytic tools for companies to track Pinterest traffic. In November, Pinterest began offering official accounts for companies and now their main focus is to build foundations to monetize. The Web site does not currently have paid ads, but it’s looking at a potential advertising system, as well as working with businesses to learn how Pinterest can result in sales of merchandise, a potential revenue source for the site.

Pinterest isn’t going to disappear quite as easily as everyone may have thought. Its desire to move into the direction of web analytics and monetization may secure their place in the social media marketing game for a while. If you need help with Digital Marketing in Melbourne, Florida then give our team at Black Tie Digital Marketing a call today to see how we can help you.