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Reading Is Out, Watching Is In

At Black Tie Digital Marketing we want to share with you the latest trends in marketing and what’s on the rise is online video marketing. Reading is losing its appeal to some of the younger audiences and video is gaining more interest.

YouTube has made the ability to create and share videos easier than ever before and people love logging on and spending countless hour watching videos. So when users click on websites, they enjoy finding videos to entertain them instead of reading articles. I understand the irony about me writing an article about how people would rather watch a video, but I’m hoping to reach out to some of the exceptions to this latest trend.

Numerous studies and statistics prove that video works. Our team here shoots many videos for our clients that help get their name out there and show people the inside workings of their business. This is an awesome marketing tool because by showcasing personal testimonials from customers it will encourage viewers to do business with you. Also, shooting videos about why you are passionate about your business will help customers connect to you and you will stand out in their mind.

Online video marketing is attractive to many businesses today for numerous reasons. Plus, online videos stay online forever. If you spend the money to record once, your video could still be getting views a year from now. In addition, social media sites and video go hand in hand and most sites encourage video posting and sharing. The viral video opportunities are endless when you use the right strategies to create and post your videos online.

Keep us in mind when you decide that online video marketing is right for you or if you need any help with web design in Melbourne, Florida.