At Black Tie Digital Marketing, we stay on top of the latest research in search engine optimization so you can focus on rocking your business. Search engine ranking changes continually, and an editorial by a leading SEO thinker Matt Cutts highlights the importance of staying on top of winning strategies for optimizing your place online.
Guest blogging (the practice of having “visiting” writers from high-profile web spaces) was a leading optimization strategy in 2013. As with any best practice, however, guest blogging has been sullied by scams and spam, and Google caught on (as they always do). Because of the tendency for spammers to also follow trends in optimization, what works for a while won’t work long. And Cutts insists that guest blogging is on its way out for that very reason.
So what will be the key strategy for SEO in 2014? At Black Tie Digital Marketing, we still believe it’s (1) sharable, unique content (2) added and updated regularly and (3) shared online with your friends and followers. We’re going to keep plugging away for you so you can watch your search rankings climb!