Smartphones Are Driving Users To Facebook

eMarketer reported that Data from a March 2013 survey conducted by the International Data Corporation (IDC) on behalf of Facebook found that US smartphone users between ages 18 to 44 were taking full advantage by using the devices from the early morning until the end of day, so Black Tie Digital Marketing wants you to make the most out of your company’s Facebook page.

Smartphones have wormed their way into almost every aspect of our lives: they are our alarm in the morning, they track our calories throughout the day, and remind us of errands and birthdays that we may otherwise forget. You can’t leave the house without seeing almost everyone on their smartphone and if you’re not an avid user of the smartphone yourself, you may be wondering, “What are they constantly doing?”

For those smartphone users who the study found turned to Facebook on their devices, most of their time on the network was spent checking their newsfeed (16.4 minutes on average per day). The next most popular activities were Facebook messaging (9.5 minutes) and then updating a status message or posting a photo (6.6 minutes). Average time spent accessing Facebook via mobile came out to just over half an hour per day. (Data from eMarketer)

So what does this mean for you as a business owner? Well it means that if you have been avoiding joining Facebook then now may be the time to create an account. Facebook is one of the most popular social media networks and with consumers constantly checking their Facebook you have a variety of new opportunities to increase your engagement with current customers as well as prospective customers.

If you need help with Digital Marketing in Melbourne Florida then give our team at Black Tie Digital Marketing a call today to get started.