Black Tie Digital Marketing want to encourage you to jump on the mobile marketing train as soon as possible. While mobile traffic now represents about 13% of all Internet traffic, as reported by Forbes.com, it’s becoming clear that this is the future of the Internet. This obviously has had and will continue to cause a number of changes in the online world. If you are still unsure that mobile marketing isn’t here to stay then here are a few statistics from Socialnomics.com that might convince you otherwise:
- One half of all local searches are performed on mobile devices
- Of the world’s 4 billion mobile phones in use, 1.08 billion are smartphones
- By 2014, mobile Internet should take over desktop Internet usage
- On average, Americans spend 2.7 hours per day socializing on their mobile devices
- 91% of mobile Internet access is to socialize
But mobile brings up a few questions, such as: “since there is so little advertising space on mobile sites, how can you reach your audience on their mobile device?” When a user logs into Facebook, LinkedIn or Twitter on a mobile app, they are presented with the most valuable thing they can see – their newsfeed. Unfortunately, this doesn’t leave too much room for ad space given that the screens are so small.
Hopefully as the mobile marketing continues to grow app makers and mobile site makers will get more creative about advertising space. But in the meantime, content marketers should focus on the most effective way to get their content into newsfeeds. Posting regularly on your social media sites is a must, but this does not mean every hour on the hour. There is such a thing as posting too much, you don’t want to become so obnoxious that people start to unfollow or unfriend you. So post short and relevant content to engage your followers. If you need help managing your Social Media Marketing in Melbourne, Florida then give our team at Black Tie Digital Marketing a call today to see how we can help you.