What Are You Going To Do With Instagram’s New Video Feature?
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What Are You Going To Do With Instagram’s New Video Feature?

At Black Tie Digital Marketing, we love Instagram and encourage businesses of all sizes to utilize this social media platform as a way to visually connect with your customers. “A picture is worth a thousand words,” isn’t a cliché for nothing. By sharing photos of your business’s day-to-day life or your philosophy then you can create a more personal connection with each of your customers.

When Vine was created, I imagine that the creators of Instagram were kicking themselves for not thinking of this sooner. While I don’t have much experience with Vine, I understand its basic concept and think brands can use this new medium to their advantage. Oreo has been around for a while, but received a lot of attention during the most recent Super Bowl when the lights suddenly went out and they tweeted this ad:

You Can Still Dunk In The Dark

Ever since this brilliantly, quick-witted post marketers have been taking notes from Oreo and they quickly became one of the best brands to follow on Vine. The best way to use these short video platforms is to showcase something that your followers will find interesting. Below is quick video from Oreo’s Vine account.

Oreo’s Vine Video

This shows just one of the many recipes you can make with an Oreo cookie. Be creative, think outside the box when creating a short video. One of the benefits of Instagram adding a video feature is that you already have your followers built, so now you just have to wow them! Also, Instagram gives you 15 seconds of video time to work with instead of the six seconds that Vine gives you. With Instagram’s introduction of video to their platform, more users (especially Vine users) will take notice of your creative videos and follow your brand. If you need help with Internet Marketing in Melbourne, Florida then give our team at Black Tie Digital Marketing a call today to see how we can help.