What Role Did Social Media Play in Black Friday & Cyber Monday Sales?

At Black Tie Digital Marketing we hope that you had a wonderful Thanksgiving holiday and are enjoying the beginning of a beautiful holiday season. As your Melbourne, FL social media optimization source, we are always interested in the Internet’s role in Black Friday and Cyber Monday performance.

Let’s Talk Social

According to Marin Beck’s recent Marketing Land column, while retail numbers are slightly down from 2013, social media interactions were quite impressive. Conversations about both Black Friday and Cyber Monday were much higher than in years past. This year several retail giants saw more success by engaging with followers on social media. Kohl’s ran a highly successful sweepstakes campaign complete with trivia questions, resulting in almost 500% higher engagement compared to their conventional Tweets.

Does Social Equal Sales?

The amount of interaction generated during these short few days is impressive, but as a business owner, chances are you’re wondering if these interactions can convert into sales. According to reports by Adobe, the amount of sales directly stemming from social media were just 2% of total online purchases, which is approximately the same amount as they were in 2013. While the stagnation might seem discouraging, $74.6 million in sales directly from social media is still an impressive figure.

At Black Tie Digital Marketing we are interested to see just how much impact social media will have on the remainder of both your Christmas shopping and sales. Please contact our Melbourne, FL social media optimization team today about how we can help your web presence rock!