Black Tie Digital Marketing knows that it’s extremely important to marketers to know who is the most active on social media networks in order to cater to their specific demographic and create posts to interest them. A recent article from Bianca Bosker in the Huffington Post shared that, “college students from lower socioeconomic backgrounds are less likely than their wealthier peers to communicate and share on Facebook.”
However, this study doesn’t suggest that people of lower socioeconomic backgrounds are on Facebook less they just engage less. This factor may be more important to some marketers and less important to others. Big companies who are looking to share a message and get a ton of interactions may not worry so much about this because they know their posts are being seen. However, some marketers may decide to cater their posts to interest the wealthier students in order to promote interaction and sharing of posts.
Bosker writes that, “Junco found that students used the site with equal frequency, irrespective of their backgrounds, spending an average of 101 minutes a day on Facebook. But those whose parents completed a lower level of education — a proxy for socioeconomic status — were less inclined to engage in seven of 14 of core social activities on Facebook, including tagging photos, messaging privately, chatting on the site and creating or RSVPing to events, according to the study.”
No matter who your target audience is it’s always best to research the people who are interacting with your social media networks to connect with them on a more personal level. With this information you will be able to interact with your followers and they will be more inclined to do business with you. If you are looking for help with Melbourne, Florida Internet Marketing then give Black Tie Digital Marketing a call today to see how we can help you.