Will Prices On Your Website Scare Off Customers?
When I am poking around on the Internet, as I usually am, I like for prices to be posted on websites and at Black Tie Digital Marketing we want to help you design the best website for your customers.
Now there may be customers who do not share my opinion on this topic and don’t really care if prices are posted when they look up a business. But I do. I know that whether a business decides to do this probably depends entirely on their clientele. If there are offering lower priced services or products than their competitors, then of course they are going to post their prices. However, if they cater to a clientele that is looking for quality and price really isn’t an issue then they are probably not going to put the prices on their website.
More often than not when I’m online, and not working or stalking celebrities on Twitter, I am shopping. Whether I am looking for a specific product or a service that I’d like to have I want to know how much it’s going to cost me. When I try to find a new place to get my hair cut or decide I need a spray tan because hurricane season is getting me down, it’s nice to know how much money I’m going to have to shell out.
In my opinion, posting your prices can’t hurt you. If I see a product that I want or decide I want a massage at a spa I trust and the price is a little too high, then I’m going to save my pennies and buy it when I have enough. It’s better than me walking into a place, having someone provide me with a service and then be shocked at the price tag. Then I’m mad that I spent that much money and I’m unlikely to return unless I’m truly overjoyed by the end result.
So when you are deciding whether or not to post your prices on your website, then consider what your customers want when they visit your website. Most people are too lazy to drive down to your store to see a price list and some even consider picking up the phone and calling to be too much of a hassle. Call our Melbourne, Florida web design experts so we can help you decide what is best for you.