The Brief

Create a seamless shopping experience for buyers of luxury timepieces.

About DavidSW

DavidSW is the premier purveyor of pre-owned, luxury timepieces online. Their clientele includes those new to the watch game and those that have curated admirable collections. Through buying used watches and reselling them on their website, they made luxury available to new generations of budding aficionados. They needed a website with a formidable search function, smoother than a Rolex movement, to deliver results to an eager customer base

Website User Experience Is Key

Customer service and the quality of used timepieces available on the DavidSW website made the company stand out amongst watch resellers. They needed a website that matched the sophistication of their luxury products. The search function needed to provide an unparalleled experience for their users. It also needed to be easily editable to keep up with the new watches being bought and sold daily.

An Intuitive, Responsive Website to facilitate Painless Shopping

DavidSW had built a fantastic reputation for their customer service and quality assurance for purchasing luxury timepieces online. They needed a website that would build on that trust and make the shopping and watch-selling processes more intuitive for a seamless, enjoyable user experience. The site loads lightning fast and was built mobile-first, which means buying your “holy grail” timepiece is possible wherever you are.

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