Digital Marketing Blog | Black Tie Digital Marketing

A Black Tie Guide to Facebook Advertising

07 Nov 2017

Facebook advertising is an extremely helpful tool for businesses. With billions of active users, it has the power to drive website traffic, spark conversions, and create a devoted customer base. Facebook is powerful and its influence is undeniable. Businesses wishing to take advantage of the reach often find themselves confused with little return. Making sure that you have clear goals and understanding where your advertising dollars are going is crucial to the success of any campaign but even more so when tapping into the most formidable social sharing platform in the world. A Brief Overview of Facebook’s Relationship with Business Facebook was not created with the intention of connecting businesses to customers, it was created to connect people to one […]

Why We Call it the Branding DNA Architecture

19 Sep 2017

Branding is one of those things that many business owners believe they have a handle on. Sure, you may have a logo and consistent color palette throughout your business, but a brand and branding are much more than just a cool look. In fact, they are actually two different things. Your brand coexists with your branding, and in order to successfully convey what your business does, those two must complement one another. We meet with many businesses whose branding and brand are at odds. When we put together a Branding DNA Architecture it is our goal to bring these two extremely important aspects of business together to help these clients achieve their goals and begin to dream bigger. While discussing […]

Dental Practices: Making your Marketing Matter

16 Jun 2017

Creating a solid digital marketing strategy can be a daunting task for most dental practitioners. Yet, the success of your practice can depend on it. The great news is that there are many tactics you can implement to up your game. These strategies can allow you to “test the waters” and provide a glimpse of expected ROI without investing too much time or money upfront. All they require is a will to learn and a solid understanding of your practice. With dedication and a plan for the future, these strategies can help you fill your waiting room and increase your revenue. Updating your Dental Practice’s Website Updating your website is one of the most important things you can do to […]

Marketing your Dental Practice: Where to Start

02 Jun 2017

As the owner of a private dental practice, it can certainly feel like you’re wearing many hats. Seeing patients while running a highly-regulated business is no easy feat. Congratulations are certainly in order, but if the hardest part of your job is finding new patients, you may want to take a look at your marketing strategy. Where Marketing Meets Dentistry When you opened your dental practice, you probably didn’t think that Marketing Coordinator become part of your job description. However, marketing your business is the only way to bring in new patients. Traditionally, dentists have relied on print materials to get the word out about their practice. Direct mailers and advertisements on busses and billboards have worked for years to […]

Why Your Tech Company Needs A Positioning Statement

02 May 2017

If you’ve realized that you struggle to attract continual sales, you may need to consider creating a positioning statement for your business. We’ve found through extensive HubSpot training, that this is the initial step to marketing success. While you may feel like everyone could be a potential candidate for your offerings that should never be the focus for any strategic approach. Positioning allows you to narrow down your target market and articulate the goals of your business. You may be thinking, “Why do I need to narrow down my offerings? I need more business, not less.” Hear us out. Positioning will narrow your market AND bring you more business. Don’t believe us? Read the list below to learn the benefits. […]

Building Credibility For Your Local Business

31 Mar 2017

We live in a time with endless choices. Whether it’s what restaurant to choose for dinner, what brand of shoes to buy, or the best hairdresser in the area, our options are virtually unlimited. But with all that choice comes the pressure to make the best decision. While many people think that more options move our decisions along, it actually forces us to make decisions more slowly. We ask friends and family about their experiences, neighbors for their opinion, and more recently search engines for the most highly rated goods and services in the area. Product and brand reviews are quickly becoming the scale which determines the value or quality of businesses. According to Yext, an award-winning location cloud service, […]

Is Your SEO Strategy Working?

29 Mar 2017

The hottest phrase, concept, and in-demand deliverable in digital marketing is SEO. Every advertising blog, marketing agency, and even those build-your-own-website-for-a-dollar companies all tout the importance of SEO in a company’s digital marketing strategy. While it is extremely important if you want your customers and clients to be able to find you, it’s also a confusing and frustratingly slow process that leaves many managers wondering what all the hype is about. When you’ve researched all the right keywords, are following all the gurus’ advice and still don’t see any results it can leave you feeling duped, especially when same-day drone delivery is a thing that actually exists. How Long Does SEO Take To Work? We won’t bore you with the […]

Why Are Online Reviews Important?

27 Mar 2017

It doesn’t take a business degree to know that what your customers think about you matters and this concept has never been more tangible than it is today. In a world where word-of-mouth travels from Melbourne to Miami, Minneapolis, and Mumbai with the swipe of a finger, the power of the review is insurmountable. It directs nearly every buyer decision and can spell big trouble for your business if you’re not paying attention. The Power Of a Review Reviews are not new to business; they’ve been a sounding board for success since the first day of opening. Before the internet, most reviews were performed by professionals and published in various publications. These valued opinions guided hungry people to new restaurants, […]

What To Do If Your AdWords Campaign Isn’t Working

23 Mar 2017

Paid search is an excellent tool. It allows more control than most forms of advertisement. If you’re new to the digital marketing world and need a quick lead generation tool, AdWords can get the ball rolling. With that being said, there are a lot of settings and factors to consider when you begin that can affect your campaign’s performance. If you feel like you’re stuck in a rut because clicks and conversions are coming slowly and you can’t figure out what needs to change in order to be successful, don’t fret! We understand that frustration. Here are tips for revitalizing your campaign in order to see some positive movement: Conversion Tracking – I present this idea to you first, because […]

How To Create an SEO Strategy

22 Mar 2017

Every website absolutely needs SEO to be successful. Without it, a website can hang out on the fourth page of Google and never be seen by potential customers who might be looking for your exact offering. The first step in getting involved with your website’s SEO is preparing a strategy tailored to your business. According to, HubSpot, an inbound marketing and sales platform, there are five steps to creating a SEO strategy. Do Keyword Research Keywords are the words typed into search engines, and they are the words your customers use to describe what they are looking for. Once you know who those customers are, you can start to figure out what kind of words they would use when describing […]

How to Create Long-Tail Keywords

21 Mar 2017

You have an amazing product or service that everyone should definitely know about. You even have a killer website that perfectly explains how amazing that product or service is. Despite how great all of these factors are, you still can’t seem to generate any traffic to your website. Users aren’t taking the time or effort to click on your links, and you can’t figure out why. Sound familiar? This is likely due to the fact that many people never even come across your link in search engine rankings. What we often don’t think about when we search the Internet is how each highly ranking website tailors itself to rank at the top of search query lists. This is where search […]

Five Things to Know Before Creating An AdWords Campaign

20 Mar 2017

Paid search is one of the most gratifying tools a marketer can use. Contrary to it’s counterpart, organic search, it has the ability to show results and see a return on investment within the first month or two of launching a campaign. One option for paid search, Google AdWords, is a free tool with support and training offered from Google so that businesses, large and small, can find success. Read this short list of considerations before you get started! Keywords Selection – Keywords are a critical aspect of your campaign. A limited amount of keywords will leave you with a limited amount of success. When determining keywords, it’s important to consider your products and/or services, but consider them from the […]

Blog

Why Your Tech Company Needs A Positioning Statement

Building Credibility For Your Local Business

Is Your SEO Strategy Working?

Why Are Online Reviews Important?

What To Do If Your AdWords Campaign Isn’t Working

How To Create an SEO Strategy

How to Create Long-Tail Keywords

Five Things to Know Before Creating An AdWords Campaign

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